Roam Free, Little Bird

OOH/Reactive

For 17 years, the Twitter bird has been trapped inside a 400x400px box.

But in the summer of 2023, billionaire corporate overlords abandoned this icon forever.

Turned out to be a great thing, though. Because the little one could finally live the way Vital Farms' hens do. Y’know… free to roam outside. So in less than 3 days, we took over San Francisco, home of the platform’s HQ, to spread the brand's message: Roam Free, Little Bird.

We put OOHs in electric vehicle stations, projections, bus shelters and a digital truck driving all around the city. Luckily it was also the same weekend they were putting up a new sign/logo on top of their building.