Popeyes Reactive
Reactive Social
With Popeyes social, the goal is to react to culture with something that adds value to the brand, but it also share-worthy + entertaining . It’s a combo of knowing what our audience likes, spotting a cultural touchpoint that resonates and entering the conversation with something they’ll laugh at. Breaking through the follower threshold outside our bubble is a mix of art and science, which I was decent at in high school.
Here are some pieces that either went off, or I feel some type of way about.
POPEYES LOVES ATHLETES WHO LOVE THAT CHICKEN
In basketball, locker room chemistry is everything. It’s one of those intangible stats that can make or break a team. So, when an NBA All-Star blames his teammate’s performance on eating too much Popeyes during a public press conference… not cool.
Not cool to shame your teammates for loving that chicken. We had to respond and support our guy.
We tweeted it during halftime of their next game. Perfect moment since Timberwolves fans were on their phones, looking at memes on Twitter.
It was perfect timing to send a message from the brand.
Cue the news cycle.
Our biggest KPI… the statline. 34 points, 58% 3-Pointes, 57% FG, 75% FT.
Ws all around for Popeyes.
Harry Styles x Popeyes Nugget Throw
When the world’s biggest pop star gets pelted with a nugget on-stage… Popeyes had to enter and take a stand.
Nuggets are for eating. Not throwing.
We bought front row seats to Harry’s Madison Square Garden Show and sent 5 employees to hold up signs. Favorite sign: It’s Love That Chicken, Not Throw That Chicken.
Biggest W of the night is getting the attention of Harry stans on Twitter and circulating a pic of us on the concert floor. An organic social post that could do better than any branded post.
Cinnamon Apple Keynote
Once a year, Apple takes all of social by storm and does their fancy Worldwide Tech Conference to release details of all new Apple products. We just so happened to be doing a big push on our Cinnamon Apple Pie.
So we decided to take a trending moment on social and create a stream for our own keynote, highlighting everything great about our apple product.
We did a 1 hour livestream of our Keynote on Twitter right at the same time as the conference. The result— over 4k hungry fans thinking about Apple Pie in the middle of the day.
