Popeyes From Memes To Dreams

Reactive Social/Stunt/Partnership

Ten years ago, Dieunerst Collin became known to the internet as the Popeyes Kid. But his journey didn't stop there. He went from an accidental internet icon to a champion football player. Dieunerst didn't want the world to forget who we was and who he's become. So he rallied the internet to get Popeyes' attention. And since Dieunerst Collin has represented Popeyes for over a decade, Popeyes decided to represent him, officially.

The brand offered Dieunerst Collin the opportunity to become officially sponsored by Popeyes in the form of an NIL deal, and gave him the full star athlete treatment. From his own inspirational film, to a billboard in his hometown, Popeyes and GUT highlighted his path from memes to dreams.