Mercado Libre friendship Codigos

TURNING SWIFTIE FAN FRIENDSHIP BRACELETS INTO COUPON CODES FOR MERCH

Due to the country’s staggering inflation crisis, Taylor Swift fans in Argentina were met with insane price hikes on Taylor merch leading up to her Eras concert stops.

So to reward diehard Taylor fans camped out at the arena, Mercado Libre surprised them with promo codes on Taylor merch disguised as friendship bracelets.

We partnered with influencers to give them out during the Buenos Aires shows, and surprised fans online with the announcement that if your bracelets looked a certain way, you had access to free merch.