CHEETOS MEMORABILIA

TURNING CHEETOS DUST-COVERED PROPS & INSTRUMENTS INTO AUTHENTIC ROCK MEMORABILIA

For the relaunch of Flamin’ Hot Dill Pickle, we partnered with Megan Thee Stallion and Nickelback, to create “Pickle’s Back”, a music video that re-imagines the 00s hit “How You Remind Me”.

But the brand wanted to bring music fans closer to the artists. Knowing we’d capture moments of the artists eating Cheetos, which left a red mess on anything they touched, we tapped the world of music memorabilia .

We authenticated every prop the artists touched with their Cheeto-covered fingertips, inviting fans to own a piece of music history, covered in our product, in partnership with viral auction house Goldin.