JELL-OMETER

TURNING THE ICONIC JELL-O JIGGLE INTO A NEW WAY TO SPORTS FANDOM.

Across sports, whenever fans erupt in celebration during games, they’re known to get so intense they produce seismic activity.

While units like decibels exist to measure sound, none measure real-time live sports fan intensity with data visualization.

The JELL-OMETER is a first-of-its-kind data instrument engineered to analyze how energetic fans get during live games. Using proprietary plate-sensing technology, the device converts atmospheric sound pressure into JELL-O’s most demonstrable physical property: Jiggles (Js)

Through a live NHL game activation with the New York Islanders, JELL-O introduced a new way for fans to experience and crave the brand's iconic jiggle.

CCO: Juan Javier Peña, Ricardo Casal

ECD: Justin Enderstein

CDs: Jose Ramirez, Rafael De Miranda

ACD: Ryan Morejon, Waner Almeida

Art Director: Silvana Silva

Producer: Rafael Sanchez, Steven Sarria