PICKLE’S BACK MEMORABILIA

TURNING CHEETOS DUST-COVERED PROPS & INSTRUMENTS INTO AUTHENTIC ROCK MEMORABILIA

For the relaunch of Flamin’ Hot Dill Pickle, we partnered with Megan Thee Stallion and Nickelback, to create “Pickle’s Back”, a music video that re-imagines the 00s hit “How You Remind Me”.

But the brand wanted to bring music fans closer to the artists. Knowing we’d capture moments of the artists eating Cheetos, which left a red mess on anything they touched, we tapped the world of music memorabilia .

We authenticated every prop the artists touched with their Cheeto-covered fingertips with memorabilia authenticator from James Spence Authentication.

And we invited fans to own a piece of music history, covered in our product, in partnership with viral auction house Goldin.

We more than doubled the value of all the props, all because it had Cheetos dust on it.

CASE STUDY COMING SOON

CCO: Juan Javier Peña, Ricardo Casal

ECD: Justin Enderstein

CDs: Jose Ramirez, Rafael De Miranda

ACD: Ryan Morejon, Waner Almeida

Art Director: Silvana Silva

Copywriter: Sergio Del Hierro

Producer: Rafael Sanchez, Gabriella Delgado