WElcH’s Enters The Costco-verse

PARTNERING WITH A UNIVERSE OF INTERNET CHARACTERS

After The Rizzler and Big Justice ranked Welch’s Fruit Snacks low on their personal snack draft power rankings, the brand had to respond with a challenge.

The Costco-verse characters cut content like wrestling promos… so we created our own character and had them enter the Costco-verse.

We partnered with a whole universe of characters and content creators, and manufactured a beef wrestling-style, as well as limited edition packaging.