VITAL FARMS - Good Eggs. No ShortCuts.

TURNING SALT-OF-THE-EARTH FARMERS INTO VITAL FARMS SPOKESPEOPLE

For the latest Vital Farms brand campaign, we decided to craft it around the TLC farmers give their hens in producing those delicious eggs you see in the aisle everyday.

We used the real farmers (not actors) who turned out to be really charming in their real farms (it was hot). It resulted in a really quirky campaign.

ECD: Katherine O’Brien

CDs: Alejandra Guerrero, Meghan Smart, Jeff Schermer & Jose Ramirez

Senior Art Director: Alec Plourde