UF Goes To The Peach Bowl

December 2018

A real-time social content adventure in Atlanta, Georgia during the Chic-fil-a Peach Bowl. Content plan included a pre-game social video filmed on the iPhone, game day Instagram social videos/stories, Facebook Live with president Kent Fuchs and video content with student body president Ian Green.

Oh, and we won. Go Gators!

Metrics

Video views:

TOTAL: 1.23M video views on social

Twitter engagement:

1.54M impressions

26.5K likes

5.4K retweets

Facebook engagement:
1.3M people reached

16K likes

7.9K shares

458 comments

Instagram engagement:

92.8K likes

790 comments

Giphy "Peach Bowl" sticker:

245K GIF views

LinkedIn engagement:

189.2K impressions

3.8K likes

265 shares

197 comments