#Tweet16 - UF vs. Wisconsin

March 2017

During March Madness, UF was in the Sweet 16 round going up against Madison Wisconsin. In the spirit of friendly competition, we decided to create some real-time trash talking between us and the Wisconsin Badgers. We coordinated and reached out to their social team to see if they were game… and they were! It was a full day of back-and-forth Twitter banter that resulted in some fun real-time content creation, as well as thinking of witty copy on the spot. It got more students pumped for the game… which UF won! Go Gators!

I won’t take up too much of this page’s space. If you wanna see the whole thing head to the Twitter moment. Oh and for your entertainment…