Ryan Morejon
Associate Creative Director
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State Farm Gym Class

State farm gym class

social content

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We wanted to create entertaining social spots based off of the general market TV campaign, which was framed around Isa (State Farm Latinx spokesperson) doing dance classes and watching a soccer game with her buds. We wanted to make them fun, but also unique compared to some other spots. Inspired by 90s dance class instructional videos like Tae Bo, we created a VHS-vibe for one of the spots that really resonated with our audience.