Through social listening, we discovered that one of our followers used Philadelphia Cream Cheese to give medicine to her dog Ms. Foxy. 

So we wanted to engage with Ms. Foxy and her human with a response. So we connected the world of medicine with the feeling of cream cheese. 

We created Philly Pharma, a pharmaceutical style commercial about using cream cheese to deliver medicine to your dog. We scrubbed through the most amazing, slow-motion stock footage of dogs, along with a generic song, and compiled it into a perfect 30-second ad complete with cream cheese side effects.

We then quote tweeted Ms. Foxy’s human on Twitter and launched our Philly Pharma mini campaign.