Associate Creative Director
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Popeyes & Harry Styles

Popeyes & Harry Styles Nugget Throw

Reactive Social/Stunt

When the world’s biggest pop star gets pelted with a nugget on-stage… Popeyes had to enter and take a stand.

Nuggets are for eating. Not throwing.

We bought front row seats to Harry’s Madison Square Garden Show and sent 5 employees to hold up signs. Favorite sign: It’s Love That Chicken, Not Throw That Chicken.

Biggest W of the night is getting the attention of Harry stans on Twitter and circulating a pic of us on the concert floor. An organic social post that could do better than any branded post.