Popeyes & Harry Styles Nugget Throw
Reactive Social/Stunt
When the world’s biggest pop star gets pelted with a nugget on-stage… Popeyes had to enter and take a stand.
Nuggets are for eating. Not throwing.
We bought front row seats to Harry’s Madison Square Garden Show and sent 5 employees to hold up signs. Favorite sign: It’s Love That Chicken, Not Throw That Chicken.
Biggest W of the night is getting the attention of Harry stans on Twitter and circulating a pic of us on the concert floor. An organic social post that could do better than any branded post.
CDs: Jose Ramirez
Art Director: Alec Plourde
Junior Copywriter: Sergio Del Hierro