Hispanic Heritage Month: Google Pixel 4A

Film/Influencer partnerships/Social Content

We were briefed with doing something special for Hispanic Heritage Month on the brink of the Pixel 4a release. So under the helm of my CDs Gabriel Ferrer and Gabriel Reyes, the team brought forth a film idea that was all about connecting with family through the phone, soundtracked by Cuco’s rendition of “Piel Canela”.

Besides a film that would live on Made By Google, we wanted to really engage our audience and show the breadth of Latinx culture with Team Pixel. We worked with popular influencer Salice Rose (11.9m followers) to create original content that highlights the features of the 4a, as well giving her fans an opportunity to win one.

We also created a social calendar where we were partnered with Latinx members of Team Pixel (Google’s street team of Pixel photographers and content creators) to create different photography posts about their passions.

Platos Con Google Pixel - HHM 2021

For the year after, we wanted to celebrate Hispanic Heritage Month with a territory that all Latinos can really relate with: food. Connecting the features of the Google Pixel and Nest with the pursuit of honoring heritage during this month, we partnered with Buzzfeed on a content series for the month. We collab’d with 3 influencers/chefs to create food relics that remind them of their family, and how the Pixel can connect them with their roots to create a more delicious piece of home.