Welch’s Fruit Snacks Fruit Stickers

MAKING FRUIT SNACKS LOOK LIKE REAL FRUITS

Did you know everyone's favorite fruit snack is made with the whole fruit? Yes, Welch's Fruit Snacks uses the whole thing.

Literally all of it. Skin, peel, guts, etc. Everything but those cute fruit stickers.

We didn't want the stickers to go to waste, as it's the way consumers know the fruit they're eating is real. So we put them on the snacks.

CDs: Jeff Schermer & Jose Ramirez

Senior Art Director: Alec Plourde

Junior Copywriter: Sergio Del Hierro