A Real APril Fools JOKE
APRIL FOOLS SOCiAL STUNT
What if you woke up one day and found out you didn’t have to pay for your collection unpaid parking tickets?
Food for Fines was an April Fools’ joke too good to be true. The annual social media April Fools joke can get tiring, so we wanted to flip the notion by actually parodying the idea of AFJ, but then surprise our audience with the news that the joke was reality. Through social listening, we comically learned about a student truth: parking on campus sucks, and students often get tickets.
So as part of a collaboration with the president Kent Fuchs, Florida Gators athletics and the Parking department, we created Food For Fines, a temporary program where students can donate food to forgive past parking tickets.
This was the first video, which was released on April 1st. The goal was to make it appear as an obvious farce.
Next day, @UFTAPS shares a video that confirms Fuchs’ statement isn’t a joke.
We filmed some content to share throughout the week to promote the program.
Some help from our football coach Dan Mullen.
Results
12,870 total food donations
2,574 citations
$104,893 worth of citations.