Data For Dada

Social Activation

Everyone knows that a child’s first word is “dada”. A word eerily similar to something Visible Wireless loves: “data”.

Maybe your kid has been saying “data” this entire time?

That's why for Father's Day, Visible launched Data For Dada: basically anytime your kid says "data" on camera and you share with the hashtag #datafordada, you could get what your child actually wants... a smartphone and Visible's unlimited data.

CDs: Jeff Schermer & Jose Ramirez

Senior Art Director: Alec Plourde

Junior Copywriter: Sergio Del Hierro